Ascending your Priorities

Archive for March, 2014

Think Tank – ‘Branding’ @ AscendersTech

Last Saturday, it was Mujeeb’s turn to deliver the goods; and that he did with panache. The subject of study and discussion was Branding.

Mujeeb

Mujeeb – getting ready to brand

 

The audience was very active as he took them through the facets of branding. It was an interactive session with a couple of pop quizzes and plenty of knowledge sharing.

Explaining the dos & donts

Explaining the dos & donts

He discussed 7 Affordable business branding techniques starting with a rudimentary question about the definition of branding. Just when everyone got a chance to articulate their understanding of branding, they also began to realize that a brand is more than just a logo.

Passionately involved in the brand

Passionately involved in the brand

The ‘Long-term value’ of a brand was stressed keeping in mind the ‘Credibility and reassurance’ factor that a brand depended on. The team was advised to build on their real strengths and to identify what really engages customers.

Apart from all this, one would have to focus on creating one’s ‘visuals’. The power of consistency was drummed in because it directly relates to the experience one creates for the customers.

And last but not the least, one would have to consciously avoid undermining one’s brand.

Q & A

Q & A

 

 

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19th March 2014 – AscendersTech Anniversary

Another year has quickly slipped away and here we are, standing on the threshold of our seventh year of operations. How time flies and brings with it fresh plans, processes and people…

7th  AscendersTech Anniversary

If we had a magic ball that could give us a glimpse of the future and what it holds for us, wouldn’t that be swell? We would be in a better position to budget and work towards the known rather than the unknown. Unfortunately, there is no magic ball; rather there is only the wisdom to gauge situations as they present themselves…wisdom gathered over the years through a myriad of events, job requirements, customers, vendors, staff, deliverables, ups, downs, swings, offerings and the like.

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Lessons and learnings? We (meaning each and every Ascender) run the company as our very own company ought to be run. Jobs have to be done, targets have to be met, sales revenues have to roll in, discipline is to be maintained, timings have to be adhered to and customers have to be satisfied. There are many more details but these pretty much sum it all up.

Our Guest of Honour - Dr. Sandhya Kalidas

Our Guest of Honour – Dr. Sandhya Kalidas

The new lines of business introduced the last financial year:

  1. Language Translation along with all its allied services such as interpretation, proofreading, editing, content localization and voice overs, in an effective and efficient delivery model using modern technology and resources at global locations
  2. Web applications (renewed & refreshed) – a dedicated internal team to deliver the goods as per client specifications

 

Cake cutting ceremony

Cake cutting ceremony

 

Our new sister concern – APS or Ascend Property Services dealing with the marketing of Real Estate and all its allied services. We have made quite a few inroads in the Real Estate vertical and have officially announced it very recently.

Wishes to come true...

Wishes to come true…

We have seen an influx of new faces as well as some old ones back into the fold and we welcome them all warmly irrespective of gender, experience and qualifications. The outflows have been regretted as always. But as the saying goes, “The show must go on.”

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The HRO department remains to be on top of the internal revenue race what with its capable recruiter workforce and strong customer base. The Web Applications department is trailing right behind and may soon overtake the HRO. Ascenders Business Solutions – ABS – is doing very well under capable hands. The operations are as smooth as ever and this year has seen an increase in the revenues based on the efficient handling of our customer’s systems. The Language Services department seems to be gaining momentum but it is a bit too early to tell. The foundation has been laid well and it is forecasted to be a good year.

We wish every Ascender a long and prosperous growth trajectory in the coming years. We also wish you a career that is driven by passion, loyalty, strong job satisfaction and subsequently, a good work-life merge.

Knowledge Sharing @ AscendersTech aka The Think -Tank

The management has formed a Think-Tank, consisting of members within and outside of AscendersTech, which will share the knowledge acquired by them over the years. Besides chosen members, every Ascender will be expected to share their experience/knowledge in this platform.

Project Management in Thirukkural

Project Management in Thirukkural

Be it office, home, public events such as seminars, workshops, family functions, casual get-togethers – wherever an Ascender goes, he or she carries an image which should impress others on the vast and relevant knowledge gathered in terms of just about any subject. Economics, Business, Literature, Religion, and Politics to name a few.

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Explaining the nuances

This will be a 45 minute session starting at 3:00 pm every Saturday.

The first session was kick started successfully by Mr. PVR last Saturday where he spoke about “Project Management in Thirukkural”.

PVR managed to clearly define a project as an individual or collaborative enterprise, temporary in nature that is carefully planned to achieve a specific objective under constraints like time, resources and money.

Inputs and clarifications...

Inputs and clarifications…

Keeping this as the foundation of his talk, he pointed out a variety of the famed couplets from the total of 1330 couplets. Interestingly enough, the Thirukkural (or the Kural) is a collection of 1330 Tamil couplets organized into 133 chapters. Each chapter has a specific subject ranging from “ploughing a piece of land” to “ruling a country”, indeed, even project management!

Rapt audience!

Rapt audience!

The Thirukkural preaches simplicity and truth throughout its verses and PVR was able to drive home a few, solid project management truths such as thinking deeply before taking a decision and then not stepping back, prioritizing and execution etc.

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