Last Saturday, it was Mujeeb’s turn to deliver the goods; and that he did with panache. The subject of study and discussion was Branding.
The audience was very active as he took them through the facets of branding. It was an interactive session with a couple of pop quizzes and plenty of knowledge sharing.
He discussed 7 Affordable business branding techniques starting with a rudimentary question about the definition of branding. Just when everyone got a chance to articulate their understanding of branding, they also began to realize that a brand is more than just a logo.
The ‘Long-term value’ of a brand was stressed keeping in mind the ‘Credibility and reassurance’ factor that a brand depended on. The team was advised to build on their real strengths and to identify what really engages customers.
Apart from all this, one would have to focus on creating one’s ‘visuals’. The power of consistency was drummed in because it directly relates to the experience one creates for the customers.
And last but not the least, one would have to consciously avoid undermining one’s brand.