Ascending your Priorities

Archive for the ‘Global Presence’ Category

International Women’s Day 2015 @ ASCENDERSTECH

For all the Ascenders women & all ascending women from Jayalakshmi Thirugnanam (Director, Ascenders Technologies):

womens day

This is a message to you from me on the occasion of Women’s Day – woman to woman.

“If you pick a particular role or way people see you, it generally sticks for life.”

A small statement I came across very recently and I am amazed at its hard-hitting truth because it came from a woman and she meant it for women.

So choose your roles carefully and decide how you want to be seen and perceived.

Make up your minds that you are always equal to men, if not superior to them.

And I mean in all ways – emotionally, mentally, spiritually and physically.

We are usually told (mostly by other well-meaning women) to speak, behave and even think in a manner that is convenient for menfolk.

We are conditioned to believe that we are around to facilitate men.

Please do not give in to such wrong beliefs.

Every human being is born in this world to experience self-fulfillment and happiness.

These could come from any source.

You could be happy being a career woman or you could be happy tending a family.

You could be happy painting beautiful pictures or you could be happy creating delicious meals.

It could be anything!

It is up to you to recognize what makes you happy; make it your objective and respect yourself for it.

Only if you respect yourself, believe in your dreams and follow them through, you will be respected by the world.

Express yourself, your desires, dreams and opinions clearly and firmly.

Everything else will fall in place – how you want it to.



19th March 2014 – AscendersTech Anniversary

Another year has quickly slipped away and here we are, standing on the threshold of our seventh year of operations. How time flies and brings with it fresh plans, processes and people…

7th  AscendersTech Anniversary

If we had a magic ball that could give us a glimpse of the future and what it holds for us, wouldn’t that be swell? We would be in a better position to budget and work towards the known rather than the unknown. Unfortunately, there is no magic ball; rather there is only the wisdom to gauge situations as they present themselves…wisdom gathered over the years through a myriad of events, job requirements, customers, vendors, staff, deliverables, ups, downs, swings, offerings and the like.


Lessons and learnings? We (meaning each and every Ascender) run the company as our very own company ought to be run. Jobs have to be done, targets have to be met, sales revenues have to roll in, discipline is to be maintained, timings have to be adhered to and customers have to be satisfied. There are many more details but these pretty much sum it all up.

Our Guest of Honour - Dr. Sandhya Kalidas

Our Guest of Honour – Dr. Sandhya Kalidas

The new lines of business introduced the last financial year:

  1. Language Translation along with all its allied services such as interpretation, proofreading, editing, content localization and voice overs, in an effective and efficient delivery model using modern technology and resources at global locations
  2. Web applications (renewed & refreshed) – a dedicated internal team to deliver the goods as per client specifications


Cake cutting ceremony

Cake cutting ceremony


Our new sister concern – APS or Ascend Property Services dealing with the marketing of Real Estate and all its allied services. We have made quite a few inroads in the Real Estate vertical and have officially announced it very recently.

Wishes to come true...

Wishes to come true…

We have seen an influx of new faces as well as some old ones back into the fold and we welcome them all warmly irrespective of gender, experience and qualifications. The outflows have been regretted as always. But as the saying goes, “The show must go on.”










The HRO department remains to be on top of the internal revenue race what with its capable recruiter workforce and strong customer base. The Web Applications department is trailing right behind and may soon overtake the HRO. Ascenders Business Solutions – ABS – is doing very well under capable hands. The operations are as smooth as ever and this year has seen an increase in the revenues based on the efficient handling of our customer’s systems. The Language Services department seems to be gaining momentum but it is a bit too early to tell. The foundation has been laid well and it is forecasted to be a good year.

We wish every Ascender a long and prosperous growth trajectory in the coming years. We also wish you a career that is driven by passion, loyalty, strong job satisfaction and subsequently, a good work-life merge.


2013-09-24 10.07.11

AscendersTech @ CII Connect 2013

September 24 & 25 saw Team Ascenders at the Chennai Trade Fair promoting our technology business specifically our Microsoft Dynamics Axapta ERP& CRM, the HR Outsourcing business & Language Translation Services.

The AscendersTech Brochures

The AscendersTech Brochures

Further, we had the opportunity to showcase our brand new product named CANDELA, a brilliantly simple and efficient POS for retail outlets. Cosyreading too was up on display.

2013-09-24 10.11.54

2013-09-24 10.25.01

2013-09-24 12.38.00

2013-09-25 11.30.04

2013-09-25 11.51.47

2013-09-25 14.34.15

2013-09-25 12.26.24

2013-09-24 10.33.18

2013-09-25 11.52.22

2013-09-25 11.55.38

2013-09-25 14.34.40


The Pathfinders 2013

The Pathfinders 2013

It was a proud and eventful evening when AscendersTech had been deemed worthy enough to receive the Pathfinders 2013 Award – Trailblazers of IT & ITeS Industry in Tamil Nadu from His Excellency Dr. Rosaiah, Governor of Tamil Nadu, on 29th January 2013.

The founders receiving the Award on behalf of AscendersTech

The founders receiving the Award on behalf of AscendersTech

The event was based on tracing the success stories of emerging IT and ITeS players in the state in a bid to recognize their efforts and contributions to the IT & ITeS sector in the state.  The highlight of the event was the launch of the second edition of Pathfinders, a coffee table book brought out by The Times of India honoring ten leading entrepreneurs in, at an event held at the Raj Bhavan in Chennai.

The Governor's Entry

The Governor’s Entry



The launch of Pathfinders - Second Edition

The launch of Pathfinders – Second Edition

The event was presided by His Excellency Dr. K. Rosaiah, Governor of Tamil Nadu, who inaugurated the function and also launched the coffee table book. Ninan Thariyan, VP & Response Head, The Times Group, addressed the gathering and shared his views on the significance of small players in the IT & ITeS industry to the growth of the State and country.

The Governor addressing the audience

The Governor addressing the audience

The event was also attended by Mr. Srinivas Chella, National Vice President, Indo American Chamber of Commerce, Lakshmi Narayanan, Vice Chairman, Cognizant Technology Solutions and senior executives of the IT & ITeS industry.

The Awardees

The Awardees


The Executive committee – EWIT

AscendersTech was proud to participate in the EWIT 6th Anniversary Event. As a corporate member of EWIT (Empowering Women in IT), the Ascenders’ women make it a point to attend the various events so meticulously organized by EWIT throughout the year.

AscendersTech with EWIT

This year’s Anniversary event focused on the theme – ‘Women in Leadership-Are we there yet?

The panel speakers were none less than Ms. Nirmala Gopalakrishnan Head-Training Operations and Process consulting, Hexaware Technologies, Mr. Mohan Narayanaswamy, Managing Director and Chief Operating Officer – iNautix Technologies India Pvt Ltd., Ms. Srimathi Shivshankar, AVP – Diversity and Sustainability – HCL Technologies, Chennai and Mr. Uppili Srinivasan, Partner & Head – Intellect Global Transaction Banking – Polaris Software, Chennai. The moderator for the event was the vivacious Vijayalakshmi Rao of EWIT.

The theme was based on the fact that women constitute a small percentage of leadership roles in the corporate world and the IT/ITES industry is no exception. The cause for this state of affairs was thoroughly debated on the stage.  Aspects such as lack of leadership qualities, passiveness, diffidence mentoring, family and top management support, sponsors, enough opportunities, pressure levels and extraneous support were just some of the points raised while exploring the prospects of rising up the corporate ladder.

AscendersTech Volunteers @ EWIT


The Ascenders in rapt attention…


A lighter moment…





Ascenders Technologies attended the 14th edition of Bangalore IT Biz which was inaugrated by Dr.A.P.J. Abdul Kalam, Former President of India and other dignitaries like Shri Sadananda Gowda, Chief Minister of Karnataka, Mr. R. Chandrashekhar, I.A.S. Secretary, Department of IT, Ministry of Communications & Information Technology, Government of India, Mr. S. Gopalakrishnan, Executive Co-Chairman, Infosys Ltd. & Chairman, Vision Group on IT.

AscendersTech Sales Team


The 14th edition of Bangalore offered three power packed days of knowledge and networking. The event attracted many ICT industry majors. The participants included over 110 exhibitors AND 900 plus delegates and 600 plus companies along with states like Rajasthan and Bihar the latest states to foray into the IT sector. The conferences and seminars focused on Innovative solutions offered by ICT and hardware industry in, Urban living, Animation and Gaming, National GIS, Green Technology, Skill development, Cloud Computing, MSMEs, Aadhaar, the ambitious project of UID, and Workshops on Electronics Systems Design and Manufacturing were also organized.

Knowledge sharing

International Exhibition:

AscendersTech put up a stall in the STPI pavilion and showcased our Dynamics Axapta and CRM Products and Services.

One of the Lucky Draw winners @ the AscendersTech stall!

The Innovator’s Gallery consisted of that one single window opportunity to touch base with new developments and interact with the best in the industry. The exhibition spread over six pavilions was a sure indicator of the shape of things to come. An exclusive B2B platform was set up for promoting partnerships and forge alliances with leading players in domestic and international markets.



We take pleasure in sharing with everyone an important milestone in the History of AscendersTech:

 “AscendersTech has been selected for the NASSCOM EMERGE 50 Awards under the category of EMERGE GROWTH!”

Also, we dedicate this Award to our Valued Clientele as we have accomplished this feat on the strength of their support and good will.

The process followed made sure that we were evaluated on basic criteria such as revenue growth rates for last 3 years, revenue contribution, average revenue per employee etc. to arrive at the preliminary shortlist. After being shortlisted, we were objectively evaluated (through a mathematical model) on a number of parameters including financials, growth, market differentiator, customers, market visibility, & distribution/ GTM. The evaluation on the mentioned parameters was used to come up with a net score and thus, we were shortlisted as a top company in the Growth Category.

This year, the categories in the NASSCOM EMERGE 50 Awards, had been expanded to include EMERGE Growth, Innovation & Start-Ups. In EMERGE 50, the focus, and thereby, the process made sure that the future IT companies came into the spotlight. From more than 350 applications across different awards categories, we have been place second in the EMERGE Growth Category! We are invited to showcase our very own and unique AscendSure Methodology to the Juries and after this, we may be moving on to THE TOP TEN!

About NASSCOM EMERGE 50  AWARDS: The objective of NASSCOM EMERGE 50 is to recognize, celebrate, mentor, and offer crucial growth assistance to the next batch of 50 emerging companies from India across all business sectors – IT, BPO/KPO, Products, Engineering Services, Animation, E-commerce, Web, and others. This initiative is aimed at showcasing the choicest 50 emerging companies that are redefining the benchmark for excellence to the next generation of SMEs. The focus will be on the companies that have established business models in emerging/domestic markets through which they have tapped their target market consistently well. Unlike previous editions, this edition has new categories for an inclusive view across the IT spectrum.

The NASSCOM EMERGE 50 Awards objective is to honour IT companies that have demonstrated successful implementation of the business model, consistent growth, and realization of robust profits in emerging/domestic markets. Companies are not only recognized for the financial prowess they enabled but also those that have come up with new ideas, products, processes, or technologies that enable businesses to achieve higher margins and thus reinvest profits back to growing the business.

The NASSCOM EMERGE 50 for 2011 (category wise):

AscendersTech is all set and geared to achieve the TOP TEN Position very soon!


Tag Cloud

%d bloggers like this: