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What to do to EXCEED Customer Expectations – A contest @ ASCENDERSTECH


The competition was about the best doable suggestions regarding Exceeding Customer Expectations. The inputs kept flowing in one after the other till the deadline on 31st August 2013. After a close scrutiny & a discussion on everyone’s suggestions (the best of everyone’s suggestions were read out and appreciated), the results were announced during tea time. Our CEO Dr. Thiru gave away the prizes.

The Contest Details

The Contest Details

Some of the Incredible Inputs :

Implement TQM (we will be the first organization to implement TQM in HRO division among other MNCs or among our competitors) – Anitha R.

Gaps between achieved output and desired output – Anitha R.

Take time out to truly find out what customers want – Udayasri

Hone basic acting skills to maintain cheery persona even with difficult customers – Udayasri

Look & listen for subtle clues about customers’ current mood, patience level, and personality etc. to keep customer interactions positive – Udayasri

Reduce the customer’s work – Bala

While setting expectations, under promise so that we deliver well before they expect – Bala

Be accountable. If you make a mistake, admit it, apologize and make up for it – Sathish Kumar

Be generous. Reward the client with unexpected benefits. – Sathish Kumar

Customer satisfaction should be treated as the Organization Goal – Murugesh

In this fast changing market, we should be able to refresh the customer’s wants – Murugesh

We must constantly update or customize the product and service to adapt to the local markets of different regions – Murugesh

We should proactively ask questions and get clarifications – PVR

We should use online/digital communication technologies such as skype to source suitable candidates while maintaining effective communication standards – Cherian

We have to provide real solutions quickly and also have a clear understanding of the customer’s requirements – Supriya

Acknowledgements/ responses have to be mandatorily be done on a timely basis – Supriya

Use positive communication techniques – Anitha C.

Give each customer individual attention; it’s a great way to make them feel special & valued – Anitha C.

Speed is everything, especially when a customer is requesting something that’s time – sensitive – Mujeeb

Have a clear understanding with the customer about what your role is & isn’t. Both the vendor & the customer should know when the project gets over and how success will be measured – Mujeeb

The more work one does on the customer’s behalf, the more valuable & indispensable you become – Mujeeb

The more problems we solve for the customers, the better – Mujeeb

We have to learn to be open to new & fresh approaches: if we snap to a solution assuming their situation is “just like” others you have come across, it’s turns them off – Mujeeb


Take an extra step (customers notice when an extra effort is being made and will tell it to others) – Mujeeb

Get regular feedback from the customer; to do this, one needs to actually set reminders – Sumathi

Closures and appreciations to be put up on the AscendersTech BLOG for the customer to view – Bersin

Communicate, communicate, communicate – Bersin

We have to be easily accessible (24×7) & sincerely maintain promised TATs – Swathy

We need to make our customer experience through every touch point within our organization a pleasant one all the times – Dhanasekar

 The Winners

First Prize

Mujeeb – First Prize

Second Prize

Murugesh – Second Prize


Pongal 2012 @ AscendersTech!

The AscendersTech Pongal Special!

Vanakkam, Vandanam, Swaagatham...

Today the office was in a free and festive mood what with Pongal just around the corner. This year the celebrations were a little grander than usual, there was a nice little Pooja conducted, staff came forward to entertain their colleagues with melodious songs; the ambience was pleasant.

Pooja @ AscendersTech

Solomon belting out Kannadasan hits!

Entertainment galore at AscendersTech!

The new nightingale of Ascenders - Maha

Singing sensation Solomon with his partner(?)

After a short prayer, sweet pongal was distributed.

AscendersTech Maamis tasting Pongal


Amidst the celebrations, there was a sugarcane breaking competition where all the He-men of AscendersTech proved their prowess much to everyone’s delight.The competition was initiated by our CEO Dr. Thiru.

Dr. Thiru trying his hand (leg actually) at sugarcane breaking...


There was a lot of cheering as each He-man tried to outdo the other by employing various techniques to break bunches of sugarcane. We had bits of sugarcane flying around with each resounding crack; someone actually began to crush the juice out of his sugarcane! Juice sprayed across the office amidst loud applause.

Bright beauties of AscendersTech!


The team


Handsome hunks of AscendersTech!


The Vaetti / Vetti Gang!


Noushath doing his bit


Siddiah cracks a cane


Abel ably does his part


Boisterous Bala at his best!


Bharathi got the technique wrong


Simple stuff for Mahendran


Ansar showing off his might!


Minor Maria Suresh had to give up his title...

And this year's Minor isss......


Kung-fu Panda (sorry, Hemjit)


Ashok apprensively accepting his load


Simply simple Surya!


A resounding crack for Dilli!


Not only does he dance...


A call for open arm combat!


...and Maria Suresh chickens out.

Pradap gives a swift blow

Manju does it Karate style!

Bangles and flowers were distributed to the women folk of AscendersTech; everyone got a taste of the traditional sweetmeats procured by HR & Admin just for the occasion.

Bangles, Mehndi & Flowers


It was a loud and jocular occasion where our CPO donned the role of a solemn priest at the beginning of the celebrations and then switched over to his excellent HR persona where he highlighted the fact that all the songs sung during the occasion had been Krishna lyrics; and this only symbolized that Krishna being a universal and master strategist, this year would be a year of Strategy for Ascenders Technologies!

The strategy evolved in the Mahabarath highlighted for the Ascenders...

The dynamic duo behind it all...


Last Wednesday, the AscendersTech recruitment team had the privilege of having the first of regular and formal training sessions with none other than the incomparable Mr. Veerendra P. Mathur flagging it off. He enthralled our recruiters with his blunt and down to earth analyses of the recruitment industry and its processes.

Mr. Mathur in full form

It was with the incredible conclusion that “almost all the efforts by the recruiters universally were wasted!’’, he started the session. And on this blasphemous note, Mr. Mathur cheerfully went about delivering the rest of his gyaan.

The recruiters in rapt attention

After having stated that and receiving incredulous looks in return, he went on to logically prove his statement on the bases of answers to various questions asked to the aghast set of recruiters.

After an hour and a half of debate, the recruiters were at long last, on the same frequency as their trainer and ended up listing the critical parameters of the recruiting process and would collect statistics at the end of each day to help analyze and review their recruiting skills and hence sharpen their axes in order to get that closure.

Our CEO, Dr.Thiru appreciating Mr. Mathur for his efforts

The recruiters have, since their training session, been actively collecting data for the critical parameters as homework and also in preparation for the next session with Mr. Mathur.

Recruiters' interaction after the session



As the very theme suggests the ERA Annual Convention dealt with ‘Engaging the Unemployed Talent’ was a concentrated effort to bring together some of India’s best minds to provoke thought on one of the biggest paradoxes of our country. On the one hand, we are in no dearth of ’employable youth’. But this fact remains mere ‘data’ because in reality, the said youth are not always the ideal choice of the organizations and businesses which desire to engage and utilize educated/ skilled youth.


The ERA Annual Convention brochure


The sole objective of this convention is the uplift of this vast section of society whose amazing talent and prowess (usually unrecognized because of factors such as amateur soft skills) can be tapped and exploited to benefit themselves, the corporates and subsequently the nation as a whole.

It was envisaged that through this convention, the leaders on the dais and those in the audience would be positively sensitized to the plight of the youth and would step up to the daunting task that they are faced with!

The youth of India need to be empowered with all the required knowledge and skills to realize India’s potential to become a superpower; else the same youth might well  be reduced to a potent tool in the hands of misguiding, degenerative forces that work against the interests of a progressive, developing India!

The ERA Annual Convention, in other words, was a call to all the leaders to join forces and do their bit towards nurturing the future generations and, in the process, fortify our country with the power of youth with all its magnificent capabilities. We as ERA members realize that it is high time for us facilitate the entry of our talented resource pool so that they carve out their own niches as responsible sons and daughters of the nation.


The AscendersTech stall - Dynamics CRM for Sale!!!

Business Development Executives prowled the floor outside the auditorium and scanned the crowds for potential business deals.

The Convention Guide

The AscendersTech Kit Bag for the ERA event

AscendersTech Business Development Team


The Inaugural Session was comprised of the Welcome Address given by our CEO, Dr. Thiru who also happens to be the Convenor – ERA Chennai Chapter as well as the Chairman of the Annual Convention.


Dr.Thiru welcoming our guests and dignitaries


The Inaugural of the ERA 8th Annual Convention


Dignitaries such as Mr. Veerendra Mathur, the Chairman of ERA, Mr. K. Purushothaman, Regional Director, NASSCOM, Captain Suresh Bhardwaj, Vice Chancellor, AMET University graced the occasion and Mr. Ayaz Mohammad, the Co Convenor of the ERA Chennai Chapter presented the concluding remarks.

After the tea break, the convention got rolling with the serious business of knowledge sharing ses sions. The very first session of the day was on ‘Harnessing Talent – Our March towards the Lead’. This interesting session was chaired by none other than the renowned Mr. K. Pandiarajan, the Chairman of Ma Foi Randstad and also, one of the founding members of ERA. His panel consisted of Mr. Santosh K. Misra IAS, Director, Employment & Training and also the MD, Overseas Manpower Corporation. Another leading personality on the panel was Ms. J. Sabita the AVP – HR of Steria India.

The eminent panelists of the first session do the honours for ERA


The panelists along with the ERA (& NASSCOM) bigwigs


The discussion has begun

An ERA CSR activity took place to the delight of all the ERA members and the guests for the day. A whopping amount of nearly two lakhs had been collected at the spur of the moment last year during the Annual Sports Meet when we had announced the auction of all the sports items bought for the purpose. The fun and frolic that we had experienced then can be recollected via This spontaneous and jocular activity had culminated in this magnificent gesture. Ms. Shanta of the Cancer Society was present to receive the cheque which was handed over by our founding member Mr. K. Pandiarajan.

The ERA CSR Activity for the Cancer Society-1.82 Lakhs recd by Ms. Shanta

The second session of the day was of relevance to the entire Recruitment and HR community : ‘Compensation – A 3D Approach’. This session was chaired by the talented and witty speaker, Mr. David Nallathambi, the Senior VP & Head HR of Scope International. His panel consisted of Mr. Narayan Kumar, Specialist – Compensation, Motorola and Mr. Saurabh Nigam, VP – HR, Beroe Inc.

Saurabh, David & Narayan Kumar discussing Compensation

Post lunch did not see the audience yawning as we had a set of absolutely brilliant speakers all ready to take us to the next level with their topic ‘New Age Leaders – Key Focus Areas’. The team was chaired by Mr. K. Jayaramakrishnan, VP – Global Alliance, TCS. He had the audience in splits as he seriously laid down the ground rules about unwittingly nodding off during his session. He led his panel into a smooth discussion sprinkled with his comments and witticisms. The panel consisted of Mr. Subhomoy Sengupta, Group Director – Microsoft Business Solutions, Mr. Ranjith Sivasankaran, Head HR, KLA Tencor and Mr. Krishna Prasad, GM – India, Head – Chennai, UST Global.

The discussion on New Age Leaders

Tea was followed by Sponsors Time which had our prime sponsors Talent Now showcasing their product to a captivated audience. ‘Working smart’ is their mantra.

Devang expounding on the virtues of Talent Now

The final session for the Annual Convention had Mr. Sivakumar, CEO of the ICT Academy of Tamilnadu chairing the panel who discussed ‘Current Trends in Freshers’ Recruitment’. The panel consisted of Capt. Bhardwaj, VC of AMET University, Ms. Shyamala Nagasundaram, Head HR, Logica Pvt. Ltd., and Mr. Raj Prabhakar, the CEO of FYMC. It was a fun filled session as each speaker had a unique brand of humour that had the audience begging for more.

The 8th Annual Convention was followed by the 5th Leadership Summit that very same evening and was termed by general consensus, the highlight of the entire two day mega affair.

Lighting the Lamp

The session was titled ‘Encouraging Entrepreneurs in Recruitment and HR Industry’. It was chaired by none other than the inimitable, one and only, Arun Jain, Founder Chairman & CEO of Polaris. The panel was an equally illustrious group made up of Dr. Sandhya Shekhar, CEO of IIT Madras Research Park, Mr. Murugavel Janakiraman, CEO of Click Jobs and Mr. B. Ravishankar, Sr. VP – HR of HCL Technologies. There were amazing analogies created spontaneously, a well thought of presentation with facts and figures and brilliant speeches that sparkled with gems of wisdom and experience.

Arun Jain begins the discussion

The next day was a semi casual affair marking the 6th CEO Conclave. The inaugural session had Mr. Veerendra Mathur announcing the Satish Doshi Best Chapter Award. Mr. Kannan and Mr. John Quadros of Sampoorna Computers read out the touching message of Mrs. Rajul Doshi.

Auspicious Beginning

The inaugural address was made by Shri K. Srinivasan, the Addl. Central PF Commissioner from the Government of India. The key note address was delivered by the MD of ELCOT, the vibrant and energetic Dr. Santosh Babu who managed, within a span of few minutes, to share his dream and vision of a sophisticated and poverty- free rural India.

The ERA Convenor in Serious Discussion with the MD of ELCOT

The Inaugural Committee (CEO Conclave)

The ERA Chennai Chapter Secretary, Mr. Alexander A. Kumar delivered the vote of thanks.

People, especially the organizers were in a relaxed mood and the audience was brimming with the enthusiasm of unfettered learning. And the CEO Conclave was just that: a learning marathon that had only the best instructors giving their audience (dominated by the recruiting fraternity) their money’s worth.

Prakash doing the honours for Dr. John Alexander

Sudha Sastri recieving her due

Mr. Hari Cherukuri after his amazing session on Head Hunting

John Quadros - the witty speaker per se

Sudarshan appreciating Rohin for his excellent session

Mr. Varghese felicitating Mr. Sounderajan

The talented Viral Vora of Talent Now being felicitated by Ayaz




The Satish Doshi Award

 The entire two day mega event of the year was smartly summed up by the Chairman of ERA, Mr. Veerendra Mathur. People disbursed with the sense of having achieved a lifetime award!

And then….


19th March saw the start of the fourth year of operations for Ascenders Technologies. It was a loud and noisy affair wherein which all our ERA fraternity got together to celebrate our remarkable milestone right after the CEO Conclave.

The Celebration of yet another year!


Got the cake...

and ate it too!!!

The Icing on the Cake...

ERA honouring Dr.Thiru for his magnificent contribution as Convention Chairman


Dr. Thiru, our beloved CEO and Convenor, ERA Chennai Chapter, attended the ERA Event this year which in association with FAPCCI organized an “Entrepreneur Summit” on January 21, 2011 at Hotel Green Park.

Dr. Thiru & Mr. Veeren representing the Chennai Chapter

The main topics that came under the ERA scanner was the SME segment which constitutes a major chunk of Revenue in the Indian Economy and is extremely buoyant today. However it suffers from certain ills on account of issues related to size, scale, professionalism, systemic approach, funding and human capital. The Hyderabad Conference focused on these issues and gave a ring side view providing success stories of Companies which have grown and become big. By focusing on the SME segment, ERA is trying its bit to aid, guide and handhold these Companies to scale up, grow, attract talent and thereby reach their true potential. The chief guest for the event was Mr. Devendra Surana, VP at FAPCCI. The event was attended by around 200 delegates and Dr. Thiru and Mr. Veerendra Mathur, Chairman, Executive Recruiters’ Association, were available to give their valuable input.


The Ascenders' Championship Trophy...ok, ok, we're the Runners!

It was a beautiful morning as the ERA member organizations prepared to meet at the Pachaiyappa’s ground for the Final Countdown to the Championship Trophy. Everyone was in high spirits as they geared up for the events by warming up and practicing. There was a general hustle and bustle as people from various teams and companies came together in a pleasant camaraderie eager to get started and very excited to enter the showdown.

The day started with the Tennikoit finals that had the Ascenders pitched against the Covenant team. It was a close and hard match with both teams neck to neck till the finish. Ascenders won a beautiful victory after a tense game.

The Big Win!

This was followed by Volley ball. A pending semifinal from last week events had Korcomptenz pitted against Covenant wherein Covenant had a stupendous victory thus pushing themselves forward to the finals where they played against AscendersTech. It was a long and hard game where both the teams were equally spirited and played aggressively t ill the end. Ascenders won the game amidst a lot of applause and wild cheering from the spectators.

Close Encounter

Volley Ball Team exhausted after the Win

As these games took place in the sidelines, the cricket match between Sampoorna and Zen HR progressed amidst a hilarious commentary going on in the pavilion by the Ma Foi team.

The Wisecracks which were called the 'Commentary'!

They had the audience in splits with their bilingual and at times trilingual observations (the third language being unintelligible). Sampoorna managed to win the Cricket finals squashing the Zen HR team with panache.

The Chief Guest, none other than the Regional Director of Nasscom, Mr. Purushothaman, made his appearance a few minutes before the Guest of Honor, Mr. Jagadish from News Today.

The Chief Guest-Mr.Purushothaman-Regional Director, NASSCOM

The Guest of Honour-Mr.Jagadish- NEWS TODAY

The Valedictory

The guests were visibly thrilled to have been just in time to witness the Relay races for both men and women.

The relay for women was comfortably won by Covenant, followed by Axis HR. Ascenders, with a lot of effort made it to the finish line in the third position.

The Ascenders Relay Team flashing their nervous smiles...

Ravi raring to race!

In the men’s relay race, Covenant took the first place amidst a lot of fanfare.

The Valedictory and Awards ceremony took place quickly after the events. The guests did the honors very graciously and there was a lot of cheering as Teams vied for their hard earned cups.

Volley Ball Winners!

All the events were announced and the Winners and Runners Cups were distributed. There was continuous thundering applause and cheering as teams clambered for their awards. The kids’ certificates were also distributed. Because of the low turnout of the children, the certificates were grouped according to the Companies and distributed.

In the midst of all this, a very memorable activity was conducted purely on the initiative of our beloved CEO, who is also the ERA Chennai Chapter’s Convenor this year. He announced an auction of all the sports goods and materials purchased for this year’s Sports Meet. And he also announced that the proceeds of the auction would be donated to the Cancer Society, Chennai.

All the companies present very generously bought the goods and there was a lot of good humored competition during the bidding. CEOs outdid themselves and the figure arrived at after the things were auctioned amounted to a neat Thirty Five thousand.

A desperate attempt to bid...but foiled!

The Chairman of ERA, Mr. Veerendra P. Mathur, also the MD of Future Focus very generously rounded off the figure to a cool fifty grand and as a parting gift, Mr. Purushothaman added a thousand finally making the amount a whopping Fifty One grand.

Sealing the deal (for the Cancer Society):))

The Core Team got well deserved recognition in the form of beautifully engraved plaques. The CEOs were in turn honored for their commitment to the ERA Chennai Chapter by “Going the Extra Mile’!

Finally, the much awaited event, that is, the announcement of the Winners and Runners for the Championship Trophy took place even as the entire audience listened with bated breath. Covenant was declared the undisputed Winner of the Championship Trophy while Ascenders bagged the Runners up Trophy!

Ascending to Victory!

On the whole the entire ERA Chennai Sports Meet 2010 was a furious flurry of activity, games and sports. The Companies were undaunted by the rains and happily took part in the suddenly planned and executed extension of the meet the following Sunday. All companies, with the true spirit and sense of sports and competition, jumped into the ERA bandwagon to make the occasion happy and memorable. A real spirit of charity was also displayed liberally.

After the entire event was over, teams trudged back home exhausted and content that they had given their very best.

Ascenders' First Place for Tennikoit, Volley Ball & Running (for men)


Ascenders Technologies participated in the INTRAD – EXPO 2010 International Trade Fair & Investment Forum from 7-9 May at the BMICH, Colombo.

The INTRAD –EXPO 2010 was held by The National Chamber of Commerce of Sri Lanka (NCCSL) in association with the Ministry of Export Development & Investment Promotion, Sri Lanka Export Development Board, Board of Investment of Sri Lanka and the Department of Commerce and Sri Lanka Tea Board.

The AscendersTech stall was inaugurated by none other than the Hon. Prime Minister of Sri Lanka Mr. D.M. Jayaratna.

The Hon PM (Sri Lanka) opening the Ascenders stall

The Ascenders Line of Interest expressed in the event was ERP Applications, E-Learning and HRMS products. Therefore Ascenders Technologies showcased its products and services highlighting Microsoft Dynamics Axapta 2009, Adrenalin HRMS tool and our very own eLearning portal English Interface.

Our CEO Dr. Thiru and our Practice Head for Microsoft Technologies, the efficient Mr. Abel Johnny held the fort at the INTRAD-EXPO 2010.

Our CEO called upon to speak at the event

Abel Johnny at his best @ INTRAD 2010

Being a preferred partner of Adrenalin, we had the tremendous support of Adrenalin in the form of Mr. Venkatachalam, the Sales Head of Adrenalin.

Dr.Thiru & Mr.Venkatachalam dealing with enquiries

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